Skip to main content
lab.golamrabbani.org

Google AdSense Calculator

Estimate daily, monthly, and yearly AdSense revenue from pageviews and RPM or CTR × CPC.

Written by Golam Rabbani, Founder & Lead Engineer

Total pageviews per month.

Average number of ad slots that load per pageview.

Revenue per 1,000 pageviews. AdSense reports this directly.

How to use this google adsense calculator

  1. Pick a mode: Page RPM (single number) or CTR × CPC (derive from clicks).
  2. Enter your monthly pageviews and average ad units per pageview.
  3. For Page RPM mode, enter your Page RPM ($).
  4. For CTR × CPC mode, enter your click-through rate (%) and average CPC ($).
  5. Press Estimate revenue to see daily, monthly, and yearly figures, plus effective RPM and CPM.

About this google adsense calculator

Google AdSense revenue can be estimated two ways. The simpler way uses Page RPM (revenue per 1,000 pageviews), reported directly in your AdSense dashboard: revenue = pageviews ÷ 1,000 × Page RPM. The other way derives revenue from underlying click metrics: revenue = pageviews × ad units per view × CTR × CPC, which is closer to how AdSense actually pays publishers (per click, with viewable-impression revenue share for active-view CPM ad units).

Worked example. A blog gets 100,000 monthly pageviews, runs 3 ad units per page, has a 1.5% CTR, and an average CPC of $0.40. Impressions = 100,000 × 3 = 300,000. Clicks = 300,000 × 1.5% = 4,500. Monthly revenue = 4,500 × $0.40 = $1,800. Effective Page RPM = $1,800 ÷ 100,000 × 1,000 = $18.00. Yearly revenue ≈ $21,600 at constant rates. Switching to Page RPM mode and entering $18.00 gives the same monthly revenue — the two methods reconcile when inputs are consistent.

Real AdSense earnings depend on niche, geography, device mix, and policy compliance. Treat all estimates here as ballpark figures, not commitments.

FAQ

What is the difference between Page RPM and CPM?
Page RPM is revenue per 1,000 pageviews. CPM is revenue per 1,000 ad impressions. If you run 3 ads per page, Page RPM ≈ 3 × Ad CPM. AdSense reports both in its dashboard.
What is a realistic CTR for AdSense?
Across niches the average sits at roughly 1-2% for display ads. High-intent niches (finance, insurance) can exceed 3-4%. Anything above 10% triggers AdSense fraud-detection review and is usually a sign of placement issues, not real performance.
What is a realistic CPC?
CPCs vary 100× by niche and geography. Insurance, mortgage, and B2B SaaS niches often pay $1-$10 per click in the US, while entertainment or fan-art content in low-CPC geographies may earn $0.05-$0.20. Check your AdSense Performance reports for your own averages.
Why does the calculator ask for ads per pageview?
In CTR × CPC mode, the number of clicks depends on impressions, not pageviews. A page with 3 ad units generates 3× more impressions than one with 1 ad unit at the same pageview count.
Are these numbers guaranteed?
No. AdSense revenue depends on auction prices, advertiser demand, time of year, ad placement, viewability, and policy compliance. Treat the output as a planning estimate, not a forecast.
Does this tool share my data with anyone?
No. All math runs locally in your browser. Nothing is uploaded, logged, or sent to Google.